- The arrangement should generally read left to right.
- When a visual is first shown, the eyes tend to land in the optical center of the screen.
- The optical center is a spot slightly above and to the left of center.
- Without this visual balance, the text and graphic components may run together and make it difficult for the audience to comprehend the point you are trying to make.
- Information too close to the edge is a sure sign of too much information on a slide.
- Some overhead systems may not show information too close to the edge of a slide.
- Space between the lines of type ensures legibility.
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