- Is there a graphical way to present the information?
- If presented graphically, the audience will be more likely to understand information in the short period of time that it is on the screen.
- Do not use art for the sake of art.
- Art should serve a direct purpose or function.
- Borders, boxes, shadows, lines, arrows, symbols, and blank spaces are helpful in separating elements or directing attention.
- Thin lines and small graphics may be more distracting than helpful.
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